The defining characteristic of UX design is it's focus on the user and on an iterative, user-centered, approach to creating solutions. But what if we applied the user-centered design process to non-UX challenges? Would the adjective in front of design—be it experience, graphic, service, or broadcast—become superfluous? This talk will look at the ultimate channel-agnostic approach to design, showing how the core user-centered creative process can be applied to UX design, book design, life and career planning, parenting, and the ultimate challenge—Legos.